Every good Adwords account needs some good scripts. And every good script needs the right team to script it.
Our team has been developing on top of Adwords for years. We’ve written scripts to cover lots of use weird use cases and situations.
Here’s a risk in terms of Adwords scripting: not knowing the ins-and-outs of Adwords. Because then you’ll never quite get the subtlety you need to to create the right script for the right need.
From adjusting bids to removing placements, we’ve scripted it all!
Good scripting requires understanding the different use cases–and having already dealt with similar requests and similar situations. Yup, that’s us.
We’re both experienced software developers and PPCs. To script well, you need both mixed together.
Developers without PPCs will never quite understand what they’re doing or what needs to be done. But PPCs without developers just Google to find a script, copy-paste, and pray that it works and doesn’t damage anything.
Google Ads scripting requirements and the platform changes fast. And we’re up-to-date.
Have you ever Googled to find an Adwords script and it just didn’t work because it used the platform specs as of a year ago? Yup, yup, yup. We’re on top of the platform and every little change.
