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1910, 2020

Rapid Marketing Experimentation with Microsites

Some of the uses of microsites for marketing are more prosaic, like for SEO purposes. But some are more fun. And one of the most fun uses of microsites is for marketing experimentation. Let me explain. First, let’s define a “marketing experiment.” By that I mean something a change in your marketing, that could be small, but could be big,

810, 2020

Using Microsites for Grey Hat Marketing

One of my favorite uses of microsites is for grey hat marketing. How so? Let’s dive in. First, what is “grey hat” marketing (also spelled “gray hat” marketing; I never quite understood why “grey” has two alternative spellings in English, and all the theories I’ve come up with leave me in a dark spot!). It’s marketing that’s not 100% kosher,

610, 2020

Are security tools alone enough for OpSec-oriented marketing?

When normies think about Opsec–well, they don’t since they’ve never heard of it; but if they, say, read the Wiki page or knew the one-sentence summary of what the hubbub is about–they might be inclined to think that you just need the right set of tools, and then ensure they’re used, and voila! Put 2FA everywhere and ensure everyone uses

510, 2020

Do Microsites need to be well-designed?

Here’s a common problem when planning or implementing a microsite marketing strategy: it’s fairly quick and easy to slap a template onto a website. But getting it from a template to a good-looking site requires a lot of time and focus. Is it worth it? Is it mandatory? As usual, the answer is “it depends” but let’s look at some

2409, 2020

How “Micro” should “Microsites” be?

When I talk about marketing-oriented microsites being micro, that suggestions a basic definitional question: what is micro, really, in the context of microsites? How small does small go? Why microsites and not nanosites? Well, while I had never heard the phrase “nanosites” before–until I just invented it now (and I’m not going to Google it to see if someone used

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