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Morgan F
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. Morgan enjoys writing about Managed Placements.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. Morgan enjoys writing about Managed Placements.
How many Microsites do you need for a comprehensive microsite marketing strategy?
So, you want to run with a microsite marketing strategy. Great! The first question everyone seems to ask is: “How many microsites do I need?” The answer is my favorite answer: “it depends.” But it depends on what? Let’s think through some of the variables to take into account. First, […]
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Digital Marketing & OpSec: More important than you may suspect
Operations Security (aka, OpSec) is one of the issues that half the world doesn’t know about; the other half knows about it (although unlikely by name) and makes minor and conventional head-nods towards adhering to its ideas, hoping that will be enough because it’s such an abstract and theoretical idea; […]
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How ‘Perfect’ should a microsite (built for marketing purposes) be?
One of the classic questions, when building a Microsite for marketing purposes, is this: how much effort should you put into building the microsite? Or said differently, how close-to-perfect should the microsites be (since the closer to perfect it is, the more effort is required)? The answer is, like so […]
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Why build a Microsite?
I’m biased: I’m a huge fans of building microsites as part of your marketing strategy. We’re such big fans that, over these last years, we’ve built over 470 of them for ourselves and our clients. I don’t think I’ve read we’ve read anywhere an argument for building microsites as a […]
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What platform is best for a microsite?
Question: If you’re going to build a microsite, what’s the best platform to use? Webflow? Unbounce? WordPress? Or…? There are so many platforms? Help! Answer: The team you choose is 100x more important than the platform used. Don’t even think about this question, but instead, think long and hard about […]
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Morgan F
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. Morgan enjoys writing about Managed Placements.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. Morgan enjoys writing about Managed Placements.
