Blog2020-08-19T15:55:39+00:00

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1509, 2020

Incorporating CALI into OpSec-oriented marketing

One of the most basic principles of OpSec (insofar as it connects to marketing or not; more broadly speaking) are the CALI principles. In short, it is the following: You must always be alert to the fact that the business (or team) you’re competing against it going to be trying to learn about your business, and then exploit what they’ve

1409, 2020

What topics should your microsites be about?

Let’s say you want to pursue a microsite marketing strategy, and you work through general questions like “should we be public or not about the relationship between the sites” and then all the other subtle questions–then, you’re left with an interesting question: what topics should you create microsites about? The answer varies depending on your niche. But here are some

909, 2020

How many Microsites do you need for a comprehensive microsite marketing strategy?

So, you want to run with a microsite marketing strategy. Great! The first question everyone seems to ask is: “How many microsites do I need?” The answer is my favorite answer: “it depends.” But it depends on what? Let’s think through some of the variables to take into account. First, it depends on your budget. Let’s not be around the

809, 2020

Digital Marketing & OpSec: More important than you may suspect

Operations Security (aka, OpSec) is one of the issues that half the world doesn’t know about; the other half knows about it (although unlikely by name) and makes minor and conventional head-nods towards adhering to its ideas, hoping that will be enough because it’s such an abstract and theoretical idea; and a tiny, tiny, tiny number of people–who tend to

3108, 2020

How ‘Perfect’ should a microsite (built for marketing purposes) be?

One of the classic questions, when building a Microsite for marketing purposes, is this: how much effort should you put into building the microsite? Or said differently, how close-to-perfect should the microsites be (since the closer to perfect it is, the more effort is required)? The answer is, like so many of the first-level answers in life is this: it

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