Should I create microsites for my geographical divisions?
We’ve recently been discussing a lot about the marketing purposes that microsites can have, and which is the best strategy to up our games using them. Everything from SEO reasons, target audiences reasons, helping out your clients reasons, creating unbiased sites, and even creating deeply biased sites has been covered, […]Read all
Is one microsite enough or should I create a family of them?
So recently we’ve been talking a lot about whether or not we should use a Microsite for Marketing purposes, and the many uses we can give to a Microsite of our own. And basically, we’ve dove into every tiny aspect of Microsites and how we can take advantage of them, […]Read all
Should I create a Microsite to use it as my blog?
So recently we’ve been discussing a lot of many different possibilities to take advantage of creating a Microsite Marketing Strategy, and how there was a huge variety of alternatives when it came to the actual use we’ll be giving to our Microsite. As much as we’d love to dive into […]Read all
Using a Microsite strategy to get laser-targeted traffic
Recently, we’ve been going on and on about the many possibilities you have whenever you want to create a Microsite Strategy for Marketing purposes. But the Marketing industry is very wide, and it allows many different possibilities and paths to go through. Of course, this is a great quality, but […]Read all
Creating a Microsite for your PPC strategy
What’s the first thing we think about when we decide to run a Marketing Campaign to gain traffic for our websites? Well, hopefully, throwing a couple of Ads and creating a PPC strategy. But running a campaign is not always very easy, and there are usually a lot of things […]Read all
Creating a Microsite for SEO reasons
Recently, we’ve been discussing whether you should use a Microsite Strategy for Marketing purposes or not and the arguments for both sides. Among them, we found aspects revolving around targeting audiences, getting really specific, budget and time inquiries, and the one we are diving into today: Creating a Microsite to […]Read all
When Microsites meet Buzzfeed quizzes
So we’ve already started discussing whether is it a good idea for your business to create a Microsite for Marketing purposes or not, and we’ve already developed some of the utilities a Microsite could have, such as using it to talk about your competitors, so today we are bringing up […]Read all
Should I create a Microsite to talk about my competitors?
So the other day I was talking to an old acquaintance who happens to be the CMO of a well-known business (but we protect our witnesses here, so I won’t “spill the tea” for you) and was having big competitor trouble. Basically, their industry was having really big trouble in […]Read all
Does it make sense for me to create a microsite for marketing purposes?
Building a big, complex, very real website takes a lot of time and money. You’ll probably have to hire a specialist and go back and forth for every functionality that you need. With this in hands, you’ll probably be wondering: Isn’t there an easy way to do it? Well, there […]Read all
What platform should you use for your microsite marketing?
Here’s a question I get all the time: what’s the right platform to use for the microsites you create for your marketing purposes? The most popular answer today is WebFlow. (If you’re reading this ~5 years from now, this may sound dated but, oh well: I don’t have advance access […]Read all
Using Microsites To Create SEO Gold
SEO 101 in 2020 is this: links, links, links. That was actually SEO in 2010 and even in 2000. Some things change very slowly. Yes, lots of other details matter a lot. In 2000, meta tags mattered. (Hint: they no longer do for SEO.) Today, social media matters. Content length […]Read all