Should I use a microsite to announce a new product?
For a while now, we’ve been talking a lot about different kinds of microsites, the different utilities they could have, the benefits they could bring, considerations to make before jumping into their creation, and how great a microsite marketing strategy could be. And the thing is microsites can really bring along a bunch of […]Read all
What’s the right amount of functionality my microsite should have?
A very detailed analysis of how micro your microsite should be, depending on its realness, necessities, and obviously budget.Read all
When is it a microsite and when is it a landing page?
One of the main questions we should ask ourselves whenever we are thinking of building a microsite is a very simple one, that one should ask oneself facing pretty much any situation in life that requires any effort whatsoever: “is it worth it?” A very to-the-point question that can save us from A LOT […]Read all
Should I create a microsite to showcase my awards and certifications?
Recently, we’ve been discussing many aspects about how you can implement a microsite strategy for your website — and if you actually should implement one. We’ve been going on and on about many useful ways to use this strategy, and on and on about some not so useful others. But the thing is […]Read all
Should I create a microsite for my company’s “about” page?
For a while now, we’ve been discussing the reasons why and the right methods to join the adventure of creating a microsite for marketing purposes. And the thing is this happens to be such a simple technique to implement (that if chosen wisely, of course), that it’s really hard to resist the temptation […]Read all
Have you chosen your microsite’s use already?
Lately, we’ve been going on and on about the benefits that a microsite strategy could bring to your company, and the aspects you should consider before jumping right in. Of course, we’ve tried to dive in really deep in order to make sure you understand the many many things you could […]Read all
How much effort should I put into building my microsite?
Recently, we’ve been talking a lot about how and why we should use microsites for marketing purposes, and for many other purposes as well. And we’ve also talked a lot about the many aspects to consider before jumping right into a microsite marketing strategy, so we really know 1) if we really should […]Read all
Creating a microsite for tips & information about your product
Have you ever been through a stage in life where you desperately need to buy or get something, and you have the resources to do it, but know nothing about it and are very likely to mess up? I can imagine this happens a lot with tech-related stuff, but maybe that’s just because […]Read all
Should I create a microsite to gather together my industry’s professionals?
So a few weeks ago there was a job opening in a friend’s manufacturer company, and he was having a really hard time finding someone adequate for the job. He kept going back and forth through job portals, LinkedIn, and even speaking with colleagues and friends of colleagues, but no one seemed to fit […]Read all
Should I create a microsite for my community of users?
Recently, we’ve been talking a lot about the many purposes of a microsite (or a family of microsites!) for my marketing strategy. We’ve been digging deep on the benefits that implementing this solution can have for our whole digital game, and which are the types of brands and companies that this strategy is […]Read all
Should I create Microsites for my different business units?
In the past few weeks we’ve been discussing all about why and how we should use a microsite strategy for marketing purposes, and everything that comes along with it. We’ve gone over benefits and drawbacks of microsite marketing, and we’ve dove into examples of different microsite strategies, and which one would […]Read all